And we had a line of people around the arena at midnight, literally just to buy a jersey. And we don’t buy small quantities.”Īnd then, “the second moment that I remember is the next year when we launched Vice Nights and we had a proper Midnight Madness here at the arena. And within the first hour, we almost sold out. Because the sales were going so fast from so many places all over the world, we were like, ‘This has got to be a glitch.’ But it wasn’t. Because there was no way what we were seeing could be happening. And when midnight came and the sales started coming in, we all thought it was a mistake, like something was wrong with the text. “We had technology on our phones that enabled us to see the retail sales in real time. “The first moment was when we launched the original Vice uniforms,” he said of returning from a marketing meeting in Las Vegas and having to rely on text updates. So I’m used to saying I don’t have a favorite kid.” “It’s funny, there are five Vice uniforms and I have five kids. “I have a couple of favorite moments related to uniforms. “Honestly, I don’t know that I have a favorite uniform,” he said. We are trying to continue to extend our brand, and we think we have something that will do just that.”Īnd then the teaser, saying next season’s City edition will incorporate, “elements of which have never been done before with a uniform.”Īs for his favorite Vice edition, it’s sort of like asking about a favorite child. “We are extremely excited about what we are going to unveil next year. We were able to create a whole additional brand for the Heat. “We definitely created a monster,” McCullough said with a laugh. The question now is whether the design team might have set the bar too high. So, yes, we already are confirmed with what we will be wearing for next season for City Edition.” “The following season’s uniform has already been designed. “Next season’s uniform has been designed,” McCullough said. So that could potentially happen.” But no such plans are in place.īut, yes, something new already is on the way. “While we have the opportunity to wear it in the playoffs, we really didn’t submit it as a uniform that we plan to wear.”Īs far as Vice potentially reemerging as a throwback edition down the road, McCullough said, “that is a possibility.

Miami heat vice jersey